Adrian Swift: Nine’s Family Food Fight to tackle ‘big hole’ in market

Nine’s newly created cooking show, Family Food Fight promises to tackle a “big hole” in the market for cooking shows.

Speaking with Mumbrella after the show commenced filming, Adrian Swift, head of content production and development at Nine said the reason for making the new food show was the network had come up with a “fundamentally different” idea – what he calls “high end bistro food.”