Adrian Swift leaves ABC to return to Nine in top content production role after just 18 months
Swift: set to return to Nine after 18 months at the ABC.
One of Australia’s most senior television production industry figures Adrian Swift is to return to the Nine Network, after 18 months as head of content at the ABC.
Nine today announced that Swift, a former director of development at the TV Network, is returning to take the title of head of content production and development.
“I’m really pleased to say Adrian is returning to Nine in a role which will incorporate production and development of our local content, across all the platforms in our evolving business,” said Michael Healy, Nine’s director of television.
“Adrian has a great knowledge of Nine; he will be a welcomed member of our team.”
Swift has a strong background in reality TV, having led some of the biggest franchises in Australia including The Voice and Big Brother.
In his new role Swift will again be responsible for non-scripted production across Nine’s broadcast and digital platforms including external commissions, Nine’s internal production unit, as well as program development and format acquisition.
“Nine is my spiritual home and I’m very excited to be returning,” said Swift. “With so many great shows commissioned for 2016, it’s a huge job and I’m looking forward to working alongside Hugh Marks, Michael Healy and Andrew Backwell. I have loved my time at the ABC and salute the brilliant team with whom it’s been a privilege to work.”
Swift was poached by the ABC in 2014 to be head of content and creative development across the public broadcaster.
Richard Finlayson, director of television for the ABC, said: “We will be sad to see Adrian go. He’s made a significant impact in his relatively short time at ABC TV, with results that will be seen throughout our strong 2016 slate. We wish Adrian all the best for his future.”
Nic Christensen
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What did he achieve at ABC?
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^^ An education..? In what he did NOT want to do, or how the ABC was NOT ready to let Swifty do what he was actually hired to do? ABC’s loss, IMHO.
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I can’t say that I’ve seen any exciting new ABC TV product over the past eighteen months.
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