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Adshel appoints Melanie Lindquist to head of partnerships

Outdoor and digital advertising company Adshel has appointed Melanie Lindquist to its head of partnerships role.

Lindquist previously worked at AVALDE Digital as head of digital and marketing for eight years.

Lindquist started her role on the 24 April

Prior to her eight year stint at AVALDE Digital, Lindquist worked at Nine Network as head of marketing and publicity for two years.

In other appointments for Adshel, Jane Bowman has been promoted to a newly created role of partnerships manager for automotive, retail and finance.

Adshel has also introduced a new audience intelligence team, which will see the company use third-party data to provide insight into its audiences’ attitudes and behaviours.

Charlotte Valente, Adshel’s head of marketing, said in a statement: “Adshel’s marketing team has grown significantly and with agility, to respond to market needs. Our number one priority is to ensure we provide outstanding customer service to all of our collaborators. It is this approach that allowed us to understand the pressures on our clients and their agency partners. The partnerships team will provide in-depth understanding and valuable insights to engage and connect audiences to brands more effectively. I am confident that Melanie has the ideal credentials to lead this new structure and provide essential support to all of Adshel’s ‘partners’.”

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