Adshel boss Mike Tyquin to depart in Ooh Media management shakeup

Ooh Media has announced a new management structure following the company’s acquisition of Adshel in September.

The restructure, which was widely expected after Ooh Media told the stock market it expected up to $18m in cost savings from the acquisition, will see Adshel’s former CEO Mike Tyquin and chief revenue officer David Roddick leave the business along with CMO Michaela Chan.

Former Adshel boss Mike Tyquin said ‘There is no other medium that has better prospects or more opportunities than out of home’ in announcing his departure from the merged company

Jodie Koning will take over Chan’s role as head of marketing, reporting to former Virgin Mobile boss David Scribner, who retains his position as chief customer officer which now includes sales and marketing.

Scribner said of the restructure: “This unfortunately means that Michaela Chan and David Roddick, both of whom have proven to be great leaders and massive and highly successful contributors to the success of Ooh and Adshel respectively, will be leaving the business in the near future.

“On behalf of everyone at Ooh we thank them for their commitment to the business and wish them both well in their new endeavours.”

Adshel’s acquisition by Ooh was part of consolidation in Australia’s out of home industry which saw APN Outdoor bought by global giant JC Decaux in October.

Ooh Media’s chief executive officer Brendon Cook said the company’s executive leadership team overhaul was part of its focus to grow its position in the out of home market and flagged further management changes to come.

“The executive leadership team brings together talented leaders who will drive the next chapter of Ooh Media as a scaled major out of home and online company,” Cook said.

“They will be supported by an equally talented senior leadership team which we are in the process of finalising. The senior leadership team will support the executive leadership team in the execution of Ooh’s strategy to grow the overall market whilst maintaining our market leadership.

“We are blessed to have a depth of talent who will be vital to the success of the business moving forward, although unfortunately the overlap in talented senior executives means some will not be staying in the business, such as Adshel CEO Mike Tyquin, who will finish at the end of the year to pursue other opportunities.

“Mike has been a true leader and contributor to the business during the integration of Adshel into Ooh and I thank him for that. I can wish nothing but the best for Mike in his future endeavours.

Tyquin said it had been his great pleasure and privilege to have led Adshel and be part of the many great things it had accomplished.

“There is no other medium that has better prospects or more opportunities than out of home,” Tyquin said.

“The next chapter of Ooh will bring even more opportunities for the business and although the changes mean the end of the road for me, I firmly believe that the expanded Ooh is in a unique position to not just lead in Australia and New Zealand but become a tier one media business on the global stage.”

Ooh’s executive changes will take effect on December 1, 2018 with the new management line-up appearing as follows:

  • David Scribner as chief customer officer, with responsibility for sales, marketing, data and insights, client/media operations and content delivery
  • Noel Cook as chief commercial and operations officer, with responsibility for road, retail, locate, network operations, assets, commercial ops/admin and Cactus Print
  • Robbie Dery as chief commercial and product officer with responsibility for street furniture, rail, Fly, product development, bid team and mobilisation
  • Neil Ackland as chief content and creative officer and CEO of Junkee Media with responsibility for Junkee, online publications and Ooh’s creative development
  • Sheila Lines as chief financial officer with responsibility for finance, legal and investor relations
  • Steve Reid as chief people and culture officer with responsibility for people and culture, internal comms, facilities, process excellence and integration
  • Andy McQuarrie as chief technology officer with responsibility for systems development, IT infrastructure, IT operations, cyber security and projects

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