Adshel marketing director Elvira Lodewick departs

Tim Burrowes

October 31, 2011 1:01

Adshel has seen a second senior departure in a fortnight with marketing director Elvira Lodewick resigning, just two weeks after CEO Steve McCarthy left the outdoor company.

Lodewick, who joined the street furniture company after a marketing role with Nieslen NetRatings, will leave in December.

She said in a statement: “I joined Adshel with two key objectives. Firstly to optimise the introduction of the outdoor media’s outdoor measurement system MOVE. Secondly, to apply my online media experience to innovate Adshel’s offering and overall customer experience.

“Although it’s been a tough decision to leave a fabulous team and company, it’s now time for a new challenge.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.