Adstream Australia appoints commercial director

Adstream Australia has appointed Geoff Hoffmann to the newly created role of commercial director.

The announcement:

Adstream Australia is pleased to announce the appointment of Geoff Hoffmann to the newly created role of Commercial Director.

Geoff joins Adstream from Sensis, where he spent more than 21 years, most recently as General Manager, Sales with responsibility for digital sales and partnerships, as well as the physical media offerings of the Yellow Pages brands across print, digital, search, voice, mobile and emerging products.

Prior to this, Geoff held senior sales leadership roles for 12 years, transforming sales teams in changing markets and propositions to go to market with a particular focus on the digital landscape. He has a proven track record in generating new and existing sales, strategic planning and operating in an ever-evolving marketplace.

Geoff will oversee all the sales generation functions of Adstream’s Australian business from existing core revenues to new revenue streams.

Peter Miller, Managing Director, Adstream Australia, said:  “Adstream has established a formidable position in the digital distribution market in Australia, New Zealand and globally. We are now evolving our services in exciting ways and Geoff is extremely well equipped to bring new digital Adstream services to market”.

Geoff said: “It’s very exciting to be joining a global brand as successful as Adstream with its impressive worldwide foot print.

“Equally exciting is the company’s track record of growth which will continue in an ever changing market, with the emphasis on providing Adstream customers with first rate solutions, service and support. I’m looking forward to working with Peter Miller and the team here in Sydney.”

Source: Adstream media release


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