Adstream launches service into out-of-home market
Adstream has entered the out-of-home market in a partnership with Ooh Media that will see it provide its online file delivery service to advertisers.
The deal will enable advertising agencies to use Adstream’s Quickcut software to prepare and validate artwork for large format and retail advertising panels, as well as transfer it online to Ooh Media for final production.
John Purcell, Ooh Media operations manager, said the introduction of the service will save time for clients when compared to the current process, where they send discs by courier or use FTP sites, which may not be secure.
Adstream’s move to service out-of-home media, follows Dubsat which already offers an online file delivery service for broadcast and print advertising. The Omnilab Media-owned operation currently works with out-of-home companies such as Stadia Media and Captive Health.
(Declaration of interest: Adstream is a sponsor of The Mumbo Report)
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