Adtech consultancy Blended Digital appoints its first general manager
Terry Mefsut has been appointed to the newly created role of general manager at adtech consultancy Blended Digital.
Mefsut joins from Cheetah Digital, where his most recent role was director strategic alliances, Asia Pacific.
Terry Mefsut
Mefsut had been at Cheetah Digital since April 2015, and was promoted several times over at the company. He has also held roles at Experian Asia Pacific.
Blended Digital CEO Adam Crow said of the appointment: “With highly regarded local and international experience across Australia, New Zealand and APAC, Terry joins with a proven track record of steering commercial growth and technological transformation.”
“Terry will now leverage his impressive experience to nurture Blended Digital’s success and ensure we continue to deliver market leading business outcomes for our clients.”
Mefsut commented: “Blended’s unrivalled talent and unique approach to delivery truly sets them apart. I look forward to implementing growth structures, nurturing the success of the brand and directly contributing to the continued expansion of this impressive business.”
The appointment follows a number of client wins for Blended, including Zip Co, CARE Australia, Harrolds and SurfStitch.
