Advertisers need to reassess funding media that bullies: Dentsu’s Ben Shepherd

Advertisers are soon going to have to reassess their role in funding certain sections of the media, following the alleged bullying of Brittany Higgins, according to Dentsu’s chief investment officer, Ben Shepherd.

Media attention on Higgins has ramped back up in recent weeks, which Shepherd said poses the question for advertisers to consider their role in funding, and enabling “this sort of bullying”, referenced in two examples of the coverage.

The screenshot displays an ad for Headspace with the text ‘let’s talk bullying’

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