Advertisers should be poets, but they don’t know it
Dave Trott considers why advertisers are too embarrassed to utilise the most effective copywriting trick in the book. If they did, they’d be hooked.
O.J. Simpson was one of the most famous sportsmen in America. But in 1994 the police charged him with hacking his wife and her lover to death.
Simpson went on the run in a Ford Bronco. He was followed by dozens of police cars and news helicopters. 95 million people watched the two-hour chase, live on TV.
Meanwhile, attorney Robert Kardashian read out Simpson’s prepared suicide note. Simpson didn’t die, but it all seemed a confession of guilt, an open and shut case.
And later, in court, the evidence was overwhelming. But the defence had one straw to grasp at. A glove, which the police said the murderer wore, appeared too small for Simpson.
Rhymes chime with minds.
Finally
There was a man called trott
Who mouthed off rather a lot
His opinions to the fore
He became a bit of a bore
Some say he has lost the plot