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Advertising comes to Amazon Prime Video

September 25, 2023 10:28

Amazon’s streaming service Prime Video will introduce an advertising from next year, despite telling Mumbrella last October they had “no plans for an ad-supported tier“.

The company announced over the weekend that, from next year, users will have the option to sign up for an ad-supported tier if they wish to, with the price to be announced at a later date.

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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics
Amazon Prime Video SVOD
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