‘Voice of Division’ advertising blitz seen as ‘the closer’ for No campaign
The two most public voices for the ‘No’ campaign have teamed up for a final advertising campaign that will blitz swing state South Australia from this week.
‘Vote NO to the Voice of Division’ shows both Warren Mundine and Jacinta Price in various picturesque areas around Adelaide, stating their case for the ‘No’ vote. It also features other Indigenous Australians expressing concern that a ‘Yes’ vote will lead to more division.
“Now we’ve got a choice to make,” Mundine says to camera.
“Do we give in to guilt and division, or do we say ‘no’?”
“‘No’ to those who want to divide us”, Price adds, who elsewhere refers to Australia as “the envy of the world.”
Australia, let’s stay united. Vote NO to the Voice of Division. pic.twitter.com/ZYkGwK5wBX
— ADVANCE (@FairAusADV) September 24, 2023
According to the Daily Telegraph, the ‘No’ campaign is calling this commercial “the closer”, as they attempt to fortify the solid lead they are showing in the polls.
The latest Newspoll figures, released last night by The Australian, show support for the Yes note has fallen to just 36%, the lowest level yet, having dropped by 2% in the last three weeks.
During the same period, support for the No vote has risen 3%, to 56%.
The plan to finish the No campaign with a blanketing of South Australia was made months ago.
“We have known right from the start that Indigenous voices expressing concern about division would be critical when Australians came decide their vote,” a spokesperson for the No campaign said.
“Our message to South Australians is that their vote may well decide the fate of the referendum, and we will seek to blanket the state with advertising until referendum day, hoping they will vote against the voice of division.”
The ‘No’ campaign was given an unintentional lift by the ‘You’re The Voice’ commercials, featuring the John Farnham classic of the same name, which polling last week showed was having a negative impact.
Research from strategic insights business Pollinate showed that 34% of current ‘No’ voters say the ad featuring Farnham song has “reinforced their voting plans”, with a further 55% saying it has not influenced them at all.
66% of undecided voters said the TV commercial has not influenced them, while 16% of undecided voters say the commercial simply left them more confused.
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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