Aegis predicts slight ad growth for Australia

Australia is likely to be one of the few Asia Pacific markets to see slight advertising growth this year, according to holding company Aegis Media.

Aegis, which owns media agency Carat and the yet-to-launch in Australia second string agency Vizeum, believes Australia will see ad growth of 1.7% although this will be more than wiped out by inflation, reports The Australian today. Aegis sees the greatest growth in online.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.