Aegis predicts slight ad growth for Australia
Australia is likely to be one of the few Asia Pacific markets to see slight advertising growth this year, according to holding company Aegis Media.
Aegis, which owns media agency Carat and the yet-to-launch in Australia second string agency Vizeum, believes Australia will see ad growth of 1.7% although this will be more than wiped out by inflation, reports The Australian today. Aegis sees the greatest growth in online.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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