Today’s local marketing press round-up: win for Gatecrasher; M&C’s Pizza Hut work looks familiar; the "leaked" Underbelly video and a Kekovich spoof
Campaign Brief WA reports that Perth agency Gatecrasher has beaten seven-year incumbent The Brand Agency to win the Burswood Entertainment Complex account.
Meanwhile its sister blog Campaign Brief showcases new work from M&C Saatchi involving hidden camera work to surprise diners that they’re eating pasta from Pizza Hut. However, as one of the commenters points out, it’s remarkably similar to this work for Pizza Hut in the US:
[youtube=http://au.youtube.com/watch?v=vF4FtWghQAw]
Elsewhere the SMH’s Julian Lee is getting his teeth into the X-rated “leaked” virals around the new series of Underbelly, which first got an airing in a controversy on news.com.au, are still generating PR buzz.
However, unauthorised or not, the video is already achieving excellent PR for the series, with news.com.au inviting viewers to enjoy it for themselves and Defamer Australia offering its own take:
“Don’t us lonely, childless, mildly alcoholic losers deserve something entertaining to watch on the telly as we move closer to death with each waking hour spent in front of the idiot box?”
AdNews (which has a pay wall, so no individual links) today reports that health insurer Bupa is widening its current agency pitch to take in digital as well as creative. It also suggests that the result of the Myer pitch is imminent.
AdNews also reports on Queensland chicken chain Lenard’s, which was behind this attempt to spoof the Sam Kekovich Australia Day lamb ads:
[youtube=http://au.youtube.com/watch?v=c_x98pECJpc]
B&T Today, meanwhile, reports on the departure of ACP’s Grazia from the checkouts at some Woolies, which was also in this mornings’s AFR.
And B&T also reveals that Nine is to air another show based on branded content, a sports show sponsored by deodorant Rexona.
The mag also showcases this new work, from JWT, for All Bran. It features comedian Julia Morris:
[youtube=http://au.youtube.com/watch?v=UJturOndTss]
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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