AFL ad celebrates uniqueness of Aussie rules to kick off 2013 season

AFL ad

GPY&R Melbourne is behind a TV ad that celebrates the uniqueness of Aussie rules football to mark the beginning of the 2013 AFL season.

The ad, which airs tonight, shows the amazed expressions of people around the world who’ve never experienced the game before.

Ben Coulson, chief creative officer of Y&R Australia/New Zealand, said: “AFL is a unique product to advertise. It’s one of the country’s cultural icons and shiniest brands. It is passionately followed, discussed, debated and dissected by millions of Aussies and the media every day.”

“So it comes with a big challenge – make sure the ads live up to the product. It’s got to be big, exciting, surprising and show off the amazing skills of our game. It’s one of the jobs that makes working in the ad game an absolute thrill.”

Client: AFL
Marketing Manager: Stephen Gray
Agency: GPY&R Melbourne
Executive Creative Director: Ben ‘Gazza’ Coulson
Senior Writer: Alex ‘Go Cats’ Wadelton
Senior Art Director: Paul ‘Free Kick Sampi’ Meates
Agency Executive Producer: Romanca ‘Meat Pie’ Jasinski
Group Account Director: Julian ‘Hit the Boundary’ Bell
Senior Account Director: Kirsten ‘Carn Hawks’ Darbyshire
Senior Account Manager: Rachel ‘Gimme Bartel’ Semmens
Production Company: Exit Films
Director: Steve ‘Carn West Coast’ Carroll
Producer: Tobias ‘Cats Man’ Webster
Cinematographer: Ryley ‘The Ambassador’ Brown
Sound: Alec ‘Footy Mad’ Mcloskey
Editing: Graeme ‘Plugger Pig’ Pereira, The Butchery
Online: Jon ‘Back Pocket’ Holmes / The Refinery
Music: ACDC “Long Way to the Top” (Alberts Music)
Music Supervision: Karl “No Collar, No Entry” Richter, Level Two Music
Sound Design: Paul “Shortbread” Le Couteur, Flagstaff Studios



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