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AFL and news help Seven to a Friday night win

Seven has taken the audience share win on Friday night thanks to the channel’s reliably strong news programming and AFL.

The network aired the game between Essendon and Hawthorn on its primary channel in Melbourne and Adelaide, and on 7Mate in Sydney, Brisbane and Perth to 557,000 metro viewers and 741,000 when combined with regional numbers. 355,000 of those viewers were in Melbourne and 87,000 in Adelaide.

Seven News was the most-watched show overall with 960,000 metro viewers watching the first half and 901,000 the second which airs as Today Tonight in some cities.

The most-watched entertainment show was The Chase Australia with 570,000 metro viewers. Better Homes and Gardens saw 557,000 metro viewers.

Nine’s evening was mainly supported by news, with Nine News and A Current Affair the most-watched on 766,000 and 575,000 respectively. The most-watched entertainment program was Hot Seat on 473,000.

10 News First brought in 366,000 metro viewers, while The Living Room saw 352,000. Celebrity Name Game saw a slight increase on its low of 214,000 two weeks ago, pulling 242,000 metro viewers.

Seven also dominated in the key advertising demographics, holding the top three shows in 25-54s and 18-49s with Seven News and the AFL coverage.

In the overall audience share, Seven held 24.8%, followed by Nine on 17.2%, ABC on 14.0% and Ten on 10.1%. Seven Network was the most-watched network overall, with a 36.5% share, above Nine on 24.6%, ABC on 18.9% and Ten with 14.9%.

7Mate was again the most-watched secondary channel with 4.4% audience share.

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