AFL Brownlow Medal broadcast falls below 1m metro viewers, but Seven wins the night
Seven’s 2018 AFL Brownlow Medal broadcast was down on last year, falling below 1m to attract 895,000 metro viewers.
Last year the ceremony, which also ran on a Monday evening, pulled in a metro audience of 1.089m across Seven and 7mate, and placed second across the key advertising demographics, the 16-39s, 18-49s and 25-54s.
Congratulations to the 2018 Brownlow Medallist, Tom Mitchell. pic.twitter.com/KCnoghvajA
— AFL (@AFL) September 24, 2018
This year the ceremony topped the 16-39 demographic and placed second across the 18-39s and 25-54s. Unsurprisingly, the biggest audience came from Melbourne – 554,000. Adelaide’s audience was 129,000 and Perth’s was 147,000. The 2018 AFL Brownlow Medal red carpet pulled in 633,000 across the five metro cities.
Nationally, 1.141m tuned in to watch the ceremony. Despite the year-on-year decline, it was enough to help Seven win Monday night, with a 27.1% share on the primary channel, and a total network share of 35.8%.
The result was also helped by Seven News’ strong performance – a metro audience of 1.111m for the 6pm news bulletin.
Nine was Seven’s closest competitor, with a 18.2% primary channel share and a 24.7% network share. By comparison, Ten’s share was 11.6%, while as a network it achieved 17.4%. ABC and SBS’ shares were 12.1% and 3.9%, and from a network perspective, 16.1% and 6% respectively.
7Mate – which ran the AFL coverage in Sydney and Brisbane – had a share of 3.7% last night. It had a smaller share of audience than Ten’s multichannel, One, which finished the night on 3.9%.
According to OzTAM’s preliminary overnight figures, Nine’s most-watched program was The Block, which pulled a metro audience of 962,000. When combined with regional viewing, that number grew to 1.351m.
Nine News had a metro audience of 923,000.
Ten’s most-watched program of the evening was its game show, Have You Been Paying Attention?, which pulled in 638,000 across Sydney, Melbourne, Brisbane and Adelaide. The show had a larger audience than Ten’s 7:30pm offering, Australian Survivor, with a metro audience of 627,000. Ten’s national audiences were 856,000 and 855,000 for Have You Been Paying Attention? and Australian Survivor respectively.
Despite the attention on the ABC yesterday, following the abrupt termination of managing director Michelle Guthrie’s contract, ABC’s audiences did not appear to grow on Monday night. ABC News was the channel’s most watched show, at 702,000, compared to 733,000 last week. ABC 7:30 had a metro audience of 617,000, down from last week’s 667,000.
Four Corners, which featured part two of an investigation into the aged care sector, had a metro audience of 623,000 and Media Watch averaged 567,000.
The Brownlow coverage was too slow and full of too many ads. People see through all this padding. We turned it off before the end because we lost interest in all the miscellaneous “content”and betting ads.
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