AFL Finals kicks goals for Seven over the weekend

The 2022 AFL Finals Series continued to pull in impressive results for the Seven Network, with the Friday and Saturday night Preliminary Finals reaching a combined 4.78 million viewers nationally.

Saturday night’s Preliminary Final between the Sydney Swans vs Collingwood at the SCG was watched by 1.48 million people nationally and dominated its timeslot in total people, 25 to 54s and 16 to 39s.

The match scored the biggest AFL national audience this year, up 113% on the 2022 regular season Saturday night average audience and reached 3.64 million people nationally.

Earlier this month, the AFL secured its broadcast future until 2031 with its incumbent partners, Seven Network and Foxtel in a record-breaking deal announced today by the league and outgoing CEO, Gillon McLachlan.

After negotiating a two-year extension running until 2024, the new deal will run for a seven-year period, worth a total of $643 per year, a large increase on the $473 per year figure over the next two seasons.

Sydney’s audience grew by 664% on the 2022 season to-date Saturday night match average audience, Melbourne was up 173%, Brisbane up 110%, Perth up 106% and Adelaide up 70%.

Seven was #1 in prime time on Saturday with a dominant 48.4% commercial audience share in the capital cities in total people, 46.5% in 25 to 54s and 48.7% in 16 to 39s.

Friday night’s high-stakes clash between the Geelong Cats and the Brisbane Lions scored an average of 1.11 million viewers. It was up 89% on the 2022 season-date average audience, up 271% in Brisbane, 91% in Melbourne, 71% in Sydney, 53% in Adelaide and 42% in Perth.

Seven’s live and free coverage of the Geelong Cat’s thrilling victory over the Brisbane Lions at the MCG was #1 in its timeslot in total people, 25 to 54s and 16 to 39s and reached 2.98 million people.

The Seven Network was #1 in prime time on Friday with a massive 53.1% commercial audience share in the capital cities in total people, 53.5% in 25 to 54s and 57% in 16 to 39s.

Seven Network is #1 nationally and in the capital cities so far in the OzTAM 2022 survey year, and #1 nationally in 25 to 54s and 16 to 39s.


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