AFL helps Ten win but still no live game for Sydney and Brisbane digital viewers

Ten’s new digital sports channel One may have launched last night, but Sydney and Melbourne viewers still didn’t get to see the AFL season opener live.  

The network simulcast coverage of the Richmond vs Carlton game on Ten and new digital channel One. Viewers in Melbourne watched it live, those in Adelaide and Perth on a short delay and those in Sydney and Brisbane saw it after 11pm.

Those outside Melbourne who tuned into One thinking they’d see the game live, instead found themselves watching swimming. Because the sport is on the government’s anti-syphoning list, it couldn’t be shown on digital until it had been on Ten.

However, where the game was shown live, it easily won its timeslot for Ten.

According to the prelimary ratings from OzTam, the night marked Ten’s first victory of the offical ratings season: Ten 30.6% Seven 25%; Nine 23.6%; ABC 16.2%; SBS 4.6%.

The top ten:

  1. Seven News – Seven 1.4m
  2. Today Tonight – Seven 1.3m
  3. Ghost Whisperer – Seven 1.1m
  4. The Biggest Loser – Ten 1.1m
  5. ABC News – ABC 1.1m
  6. Two and a Half Men – Nine 1.1m
  7. Home and Away – Seven 1m
  8. Nine News – Nine 1m
  9. AFL: Richmond v Carlton – Ten 1m
  10. 20 to 1 – Nine 1m

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.