AFL, Melbourne and Sydney the latest domain names as digital marketing travels a new road
The AFL has become the first sport in the world to launch its own online domain, www.play.afl, as marketers tap into new and unique domains including .sydney and .melbourne, as resources to set themselves apart from competitors.
The rise of sport and city-specific domains is being embraced by businesses eager to gain an online foothold after missing out on a .com or .au address.
More than 18,000 companies have signed up for domain names ending in .sydney or .melbourne, allowing them to market their brands with easy to remember URLs, often allowing them to own an entire category.
The AFL leads the world with its own domain
“More than 18,000 companies have signed up for domain names ending in .sydney or .melbourne, allowing them to market their brands with easy to remember URLs”
Yeah, because I was really struggling to remember .com.au…. now I need to remember the domain and the rest of the URL
Some people pick a .sydney and some choose something a little more useful
Anyone who buys these domains is silly. People won’t remember them and they are too long to use in print campaigns.
FIRSTLY your an idiot if you believe football isaround the world is AFL or u must be a dumb Aussie douche,,,you dumb game has clubs in Thailand yet have I ever seen any thai players in AFL no so face it..youll never be an international comp and stop tryna follow real footballs footsteps in becoming global..nobody besides bogans follows your pathetic sport..heck a sport Is played at the Olympics and seen internationally football as afl no thanks ..if Australia actually spent more money on the world game maybe we wouldn’t be seen as an international joke around the globe haha.so the money spent on new tv rights means gayfl can spend useless money on stupidity like new domains
Sorry hummus, but the truth is soccer is dull when compared with Australian Rules and no amount of huffing and puffing will ever change that.
Hey Hummus – I believe it’s you’re….as in you are an idiot…
A domain informs the user about some information (ex. location). It is a door to the website or a welcoming committee for the user. The domains .afl, .sydney and .melbourne prove that the digital marketing is constantly evolving. Nice article by the way.