Vox Media boss claims other publisher’s rush for scale is diminishing quality of their products
Bankoff: data inform wins over data driven for interest and engagement
Jim Bankoff, chairman and CEO of Vox Media – which owns sites Vox, The Verge, ReCode and SB Nation – has warned that too many publishers are taking “knee-jerk” reactions to jumping on to new social media platforms without thinking through the user’s quality of experience while using them.
“If you don’t have quality you don’t have trust and I think we’re starting to see that in the industry right now, we’re seeing a bifurcation of those that are committed to quality experiences and those that aren’t,” he warned.
During a wide-ranging interview on Creating the Modern Media Company at SXSW, Bankoff outlined the decisions taken while building the brands within the stable, which included working with advertisers to create better experiences for their users and to speed up their websites.
