AFL season kicks off to 668,000 metro viewers as Seven wins the night

Zanda Wilson

March 19, 2021 10:32

The 2021 AFL season debuted overnight with 668,000 viewers tuning into Seven across metro markets (and 885,000 nationally) as Richmond defeated Carlton in Melbourne.

Seven’s AFL: Thursday Night Football was the fifth-ranked program of the night, only behind news programming, while the post-match show brought in 520,000 metro viewers as well.

The AFL’s viewership was more than enough to beat Nine’s broadcast of the NRL, as 425,000 metro viewers (and 663,000 nationally) watched the Eels pip the storm in a thriller at Western Sydney Stadium.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.