Qualitative research platform Sympler launches in Australia with Karen Dwyer as partner
Qualitative research platform, Sympler, is launching in Australia this week.
The business uses chat technology to gather qualitative consumer research. It claims its results are more reliable than traditional research as “people are deeply engaged with the platform and providing their answers in environments where they feel most comfortable.”
Research platform Sympler is launching in Australia
Joining Sympler as partner is Karen Dwyer, former chief strategy officer at DDB Group Melbourne. Dwyer joins after a year as head of brand at fitness app Sweat.
