AFP finally delivers Nine with a new hit show – and 58% timeslot uplift
The Nine Network has finally found itself a hit programming launch with the first episode of documentary AFP rating 1.248m last night – up 58% on the show that previously occupied the timeslot.
The show – produced by Zapruder’s Other Films – won its timeslot in all demographics and was third for the night overall. It was second for the key 25-54 and 18-49 demos, according to overnight metro ratings from OzTam.
It was also up an impressive 58% on the 791,000 audience delivered in the timeslot by repeated US sitcom Mike & Molly.
The launch of the show by Nine comes five days before the official ratings battle resumes.
The series was two years in the making and was filmed across eight countries. Zapruder’s is the company behind ABC hit The Gruen Transfer.
Unusually for Nine, AFP fared particularly well in Perth, where it was number one in the 25-54, 18-49 and 16-39 demos.
The launch will give heart to Nine as it prepares for the crucial second part of the 2011 ratings battle which has seen Seven race ahead.
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Looks very interesting.
And how economical of Mr Denton to get his Mrs to do the VO.
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It’s ALWAYS about the money!
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Watched 10 minutes and got bored. I was hoping with the production company and promo it would be a bit different from all the other similar shows but it wasn’t…and actually I found it less interesting…maybe just because my expectations were higher but yeah – really disappointed.
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JHG – I think that says more about you than the show.
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Why does having an opinion have to be a negative thing? It is unrealistic to believe that everyone is going to give it good reviews, nor would it be genuine. @ the end of the day it’s the audience that decides & if they are as smart as they think they are, they will take this onboard and listen to their viewers…not just their own egos.
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