After a year without a retained agency, Nando’s appoints Banjo

Nando’s, one of Australia’s most prominent tactical advertisers, has appointed Sydney-based Banjo as its creative agency.

The news comes almost one year after the chicken burger chain parted ways with long-time incumbent, Melbourne’s The Sphere Agency.

Since then, Nando’s has been running its advertising inhouse and working with agencies on a project basis.

Nando’s marketing chief Kim Russell confirmed the news.

Russell told Mumbrella in June last year that one of the reasons Nando’s split with The Sphere Agency was over the agency’s fee.

However, she would not give reasons behind the appointment of Banjo, or say whether there was a pitch involved.

Nando’s became well known for tactical advertising while working with The Sphere Agency, and continued to run tactical ads while without an agency.

Its latest effort was around the Labor leadership contest.


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