After Erin Brockovich, the movie; Erin Brockovich, the ad
Erin Brockovich – the woman who inspired a Julia Roberts movie about a David and Goliath legal case – is being used as the advertising figurehead of Australian lawfirm Shine.
She begins touting for business for the firm in a TVC airing in Queensland from today, with Victoria and Western Australia to follow.
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That’s just weird? So many questions?
How much was she paid?
Why do a regional Aussie ad?
How did a regional legal firm afford her?
Is Erin running low on dollars? How can Aussie dollars help?
list is endless…
Nice auto cue work though Erin.
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Probably the most relevant and least tawdry TVC I’ve ever seen for an Australian law practice.
Sadly this isn’t saying much, but well done anyway.
Dan, the answers to your questions are:
a) Not that much, really. What would you ask for?
b) They were offering the money – as if she knows or cares if it’s “regional”
c) By paying her enough money.
d) Maybe, maybe not. She’s not short of botox or a hairpiece, that’s for sure.
e) Aussie dollars are worth a lot of other colonial dollars / pounds / monkey teeth / cents these days. Hence why every radio and TV station is doing overseas jaunts.
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We may be on a trend. Gerry Seinfeld featured in a regional campaign for Newcastle based Greater Building Society. He certainly did’nt do it for the money.
Sometimes all you’ve got to do is ask.
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I believe it basically works as a working holiday for the talent.
They get a tax deductible 5-star holiday, often as part of a larger tour and their fees for Oz-only playout are dirt cheap, especially for non-metro work.
Apparently it’s how the entertainment world goes round.
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Ah, thanks AdGrunt. That makes perfect sense.
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Oh it’s auto-cue … I just thought she was going cross-eyed.
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Erin Brockovich is teaming up with Shine Lawyers to unearth a swag of environmental disasters in this country – that’s her thing so it makes sense to join up with a law firm who does cases like that too. It’s not about the money as much as the campaign. The US environmental crusader was in Brisbane in August to announced she would spend several weeks of the year in Queensland to raise the profile of local environmental cases. Queensland-based Shine Lawyers and Brockovich have together already flagged several Australian pollution cases to address.
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just what Australia needs – a plaintiff law culture like the US. (Oops, please forgive my cynicism, i forgot that it’s not a business – they’re actually heroes helping the little people. It’s not nothing to do with the delicious fees hiding in deep corporate pockets. Just like the receivers of broken companies are helping the creditors, not raking off millions for themselves..)
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