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Afterpay appoints Initiative to national media account

July 15, 2021 8:51

IPG’s media agency Initiative has been appointed to handle the national media account for BNPL (buy now pay later) company Afterpay.

Following a review of multiple media agencies, Afterpay handed its national media portfolio to Initiative, with the appointment effective 1 August.

Initiative CEO Melissa Fein

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics
Afterpay Initiative IPG IPG Mediabrands Mediabrands Melissa Fein
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