Arnott’s, Officeworks and Rebel join State of Originality comp for Origin III
The final NRL State of Origin took place this evening and with it, came the final ads to enter Nine’s State of Originality competition.
Ads from Arnott’s, Isuzu, Officeworks, Rebel, Sportsbet and Warner Bros which aired during the broadcast will now join those from games one and two of the series to go into the running to win the $1 million worth of ad inventory from Nine.
In total, 16 brands entered the inaugural competition. The winning ad will be decided by a panel of
advertising professionals, and the Australian public, which will account for 20% of the final vote. Voting closes on Friday 16 July at midnight.
“We are excited to announce the final instalment of entries,” said Liana Dubois, Nine’s director of Powered. “At each stage we have been thrilled to see Aussie marketers and their agencies taking up the challenge we laid down to show us their original thinking through the unique opportunity that is State of Originality.
“Our goal in creating State of Originality was to drive new creativity and ensure the advertising on screen is as entertaining and engaging as the footy on the field, and there are certainly a number of these ads which meet that criteria.”
Seven West Media is launching a similar competition for advertisers during its coverage of the 2020 Tokyo Olympics which starts next week, 25 July.
Arnotts – Tee Vee Snacks and Krispy Kreme Collaboration
Creative: Saatchi & Saatchi
Media agency: Spark Foundry
Izuzu – MU-X Teaser Campaign
Creative: AKQA Media
Media agency: Publicis World Wide
Officeworks – This tax time, it’s payback time
Creative: AJF Partnership
Media agency: Initiative Melbourne
Rebel – Sport is Calling
Creative: The Monkeys (Melbourne)
Media agency: OMD
Sportsbet – Bet with Mates
Creative: In-house
Media agency: PMG
Warner Bros – Spacejam
Creative: Warner Bros
Media agency: Mediacom
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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