Arnott’s, Officeworks and Rebel join State of Originality comp for Origin III

The final NRL State of Origin took place this evening and with it, came the final ads to enter Nine’s State of Originality competition.

Ads from Arnott’s, Isuzu, Officeworks, Rebel, Sportsbet and Warner Bros which aired during the broadcast will now join those from games one and two of the series to go into the running to win the $1 million worth of ad inventory from Nine.

In total, 16 brands entered the inaugural competition. The winning ad will be decided by a panel of
advertising professionals, and the Australian public, which will account for 20% of the final vote. Voting closes on Friday 16 July at midnight.

“We are excited to announce the final instalment of entries,” said Liana Dubois, Nine’s director of Powered. “At each stage we have been thrilled to see Aussie marketers and their agencies taking up the challenge we laid down to show us their original thinking through the unique opportunity that is State of Originality.

“Our goal in creating State of Originality was to drive new creativity and ensure the advertising on screen is as entertaining and engaging as the footy on the field, and there are certainly a number of these ads which meet that criteria.”

Seven West Media is launching a similar competition for advertisers during its coverage of the 2020 Tokyo Olympics which starts next week, 25 July.

Arnotts – Tee Vee Snacks and Krispy Kreme Collaboration

Creative: Saatchi & Saatchi
Media agency: Spark Foundry

Izuzu – MU-X Teaser Campaign

Creative: AKQA Media
Media agency: Publicis World Wide


Officeworks – This tax time, it’s payback time

Creative: AJF Partnership
Media agency: Initiative Melbourne

Rebel –  Sport is Calling

Creative: The Monkeys (Melbourne)
Media agency: OMD

Sportsbet –  Bet with Mates

Creative: In-house
Media agency: PMG

Warner Bros –

Creative: Warner Bros
Media agency: Mediacom


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