A&G Insurance unleashes animated superhero for price comparison service
An animated superhero who makes it quicker and easier for people to compare products and services is the centrepiece of a new campaign for Brisbane-based A&G Insurance.
The ad goes live this Sunday.
The character also appears on the website CaptainCompare.com.au, on Facebook and Twitter.
A&G offers price comparisons for credit cards, mobile phone packages, car insurance, home loans, pay TV and broadband, earning revenue on a cost per sale or cost per acquisition basis.
Credits:
- Creative Director/copywriter: Andrew Goodall.
- Character development/animation/production: Liquid Animation
- Voice Record: Keith Fowler, The Voice Plant
- Audio/production: Rosco Batten & Samara Jones, Cutting Edge
- Music composition: Brian Beamish, Edge Music
- Strategy/creative: Jonathan Kerr & John Dujmovic, A&G Marketing
- Website: A&G eCommerce/IT, Capture
topics
Liquid Animation
Worst superpower ever.
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I like the ad, shame the compare tool doesn’t actually work! Maybe have a look at the design of the site too, pretty circa 1990s with the blue and yellow high contrast combo. Also would be great to include the big providers in the comparisions, I’m sure that’s next…
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Ugh
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