Agencies create digital tennis game for ANZ’s Open sponsorship

Digital agency Mark and technology company Boffswana have built an ANZ branded tennis game in which visitors to the Australian Open can attempt to compete with player Sam Stosur.

Consumers play the Wii-style game using an adapted racket and see different video messages from Stosur depending on the quality of their serve.

Stosur launched the game by playing herself.

Chris Little, head of Digital at Mark Melbourne said: “We’re really happy that the ANZ sponsorship team got behind this concept and helped bring it to life. The end result is something that everyone is really proud of and it’s great to see sponsorship activation take a solid step into the digital space.”


  • Agency: Mark Melbourne
  • ECD: Gavin McCleod
  • Creatives: Chris Little & Gareth Sweet
  • Account Director: Katie Smith
  • Account Executive: Brianna Lacy
  • Agency: Make
  • Head of Production: Fred Haas
  • Producer: Jess Krt
  • Interface Animation: Kota Matsuda
  • Interface Design: Steve Duncan
  • Agency: Boffswana
  • Director of Design: Steven Van Elst
  • Executive Producer: Robert Stock
  • Project Manager: Penny Cai
  • Creative Technologist: Elmar Trefz
  • Lead Developer: Adrian Hardjono
  • Post Production: Simon Bronson
  • DoP/Stereographer: Stuart Gosling
  • Sound: Dallas Johnson
  • Clients: Cameron Rushworth, Hayley Smith, Bridget Davoren

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