Agencies Edge and Nibble Digital merge to launch new offering
Creative agency Edge and digital experience specialist Nibble Digital have merged to create Nibble Edge – a 30-person digital creative agency.
Founded over 20 years ago by Fergus Stoddart, Edge has developed into a full-service creative, content and media agency working across different industries spanning finance, food and beverages, retail, education and health.
Nibble specialises in UX/UI design, web development, and creative production, having been founded five years ago by Deepika Rodrigo and Dorian Simes.
Nibble will significantly deepen the combined firm’s expertise in financial services, bringing a suite of Fintech and Investment management clients across, including Global X and Fidelity.
Rodrigo has been appointed as managing director of Nibble Edge, following a 15-year track record of working with Australian brands, including Citibank, Westpac, AMP, and Sydney Opera House.
Rodrigo said: “Over the past year, clients have consistently highlighted the opportunity for us to bring more creative and strategic thinking and tie it in seamlessly with our digital experience work and cost-efficient production. The merger with Edge makes this possible.
“As long as we start with some smart thinking, with the technology now available and the slick processes we bring to glue everything together, our agile teams, available around the clock, can execute ideas incredibly quickly.”
Stoddart said the merger will provide transformational value delivery for clients.
“Combining Edge’s creativity with Nibble’s digital expertise and cost efficiency is a game changer. Now, we can deliver more value for less, meeting clients’ increasingly dynamic demands,” he said.
“As far as I know, there’s no other independent agency of our size with a similar creative focus that has this capability, which is very exciting.”
The merged agency is working on several new initiatives to launch to the market soon.
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