Agency bosses to debate ‘bottom feeders’ at Mumbrella360

360 agency relationshipsmUmBRELLA360logo 2012The constantly accelerating process of the commoditisation of the communications industry through ever tighter procurement processes is to be scrutinised at Mumbrella360.

The session – titled “Beware The Bottom Feeders: client-agency remuneration” was proposed by Robert Morgan, executive chairman of Clemenger Group, who will be among the panellists.

Also on the panel are Tom Moult, executive chairman of Ogilvy Australia, Peter Horgan, CEO of media agency OMD and outspoken marketer David May, chief marketing officer of iSelect.

The final panelist is Darren Woolley, managing director of agency relationship specialist Trinity P3.

Woolley has been vociferous in the debate on agency remuneration, which kicked off after James Warburton – then at Seven and now CEO at Ten – attacked pitch consultants as “bottom feeders”.

The panel will be moderated by Mumbrella managing editor Robin Hicks.

Mumbrella360 takes place on June 6 and June 7.

The debate will be part of a double session examining the relationship between agencies and clients. Immediately preceding Beware the Bottom Feeders is a session curated by Joe Talcott titled “On the couch: analysing a dysfunctional relationship”. As has been previously announced, Talcott will be joined by  Marianne Bess, managing director, Droga5; Tara Lordsmith, general manager marketing, Simplot Australia; and Sandra Hook, former CEO, NewsLifeMedia.

Details of the program and tickets are available on the Mumbrella360 website.


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