A small Sydney creative agency has launched a bid to win a beer account – by brewing its own beer.
Surry Hills-based agency Mr Mumbles has launched the boutique beer label Seven Hills Cream Ale, and has been sending packs of it to beer marketers.
The agency has also created a full page press ad and online campaign in trade title Drinks Trade, and launched the blog Boutique Brewery News and sent postcards from the site to booze brand marketers.
Curious marketers are directed to the website, SevenHillsBrewery.com.au.
According to the agency, it has received enquiries from bottle shop store managers interested in stocking the label.
“Clients, like all people, are more motivated and convinced by experiences not words on a power point presentation,” said Mr Mumbles creative partner Andrew Town.
“It’s an engaging way for us to actively involve ourselves within this space and demonstrates that we can walk in our client’s shoes to understand their business needs better than anyone else.”