Agency M wins Kathmandu, Resi and Cash First

GroupM’s digital division Agency M has announce it has won Kathmandu, Resi and Cash First.

The announcement: 

Agency M, GroupM’s digital marketing agency, continues to expand its client list with the addition of three new clients.

The agency won the SEM accounts for outdoor and camping retailer Kathmandu and home loan provider Resi in multi-agency pitches, and it has taken over the SEO, SEM and display advertising accounts for online loan provider Cash First, also following a pitch.

Kathmandu is a leading retailer of quality clothing and equipment for travel and adventure in New Zealand and Australia. Home loan specialist Resi provides innovative products, unique personal service and low interest rates, while Cashfirst (part of the Thorn Group) provides small unsecured personal loans and cash advances from $1,000 to $5,000 to help its customers meet unexpected expenses.

The wins follow Agency M’s stellar new business run in the second half of last year, when it picked up Expedia, Bankwest, MYOB and foreign exchange trading company DMM Securities.

Gary Nissim, General Manager of Agency M, said: “We’ve had a strong start to the year and these three wins are part of a solid growth trajectory we expect in 2014. All three of these businesses operate in competitive environments and rely on digital media as a major channel for communicating with their customers and achieving sales. We look forward to helping them meet their goals, immediately and in the long term.”

All three accounts are effective immediately.

Source: GroupM media release.


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