Agent 99 hires Raymond Toplak as digital marketing specialist

Public relations agency Agent 99 has hired Raymond Toplak as digital marketing specialist.

Toplak’s appointment comes as the agency seeks to fulfil growing demand for social media strategy, management and content creation.

Agent 99 has hired Raymond Toplak and added a new client

Toplak joins from Authentic Education where he spent over four years as digital marketing executive. Prior to that he was at AAT Kings.

Agent 99 founder and director, Sharon Zeev Poole, addressed how the agency was faring during the COVID-19 crisis.

“For many agencies, particularly boutiques, the COVID-19 crisis has posed a significant challenge both in terms of client plans and general business operations. The team has worked tirelessly to push the boundaries creatively and find unique, highly relevant and useful ways to connect brands with their audiences at this time,” Zeev Poole said.

“For us, this has included amplification through digital channels including appropriate social media and influencer engagement, content creation, end-to-end webinar delivery and reactive media tactics.

“It’s safe to say that no one could have predicted the situation that we’re facing. However, as a boutique agency, our goal is to remain focussed on the recovery phase and think strategically about the way we can support our clients in the interim.”

The agency has also added new client Lloyd Edge to its list of authors and talent it represents.

Edge said: “This is certainly a challenging time to be launching a book about property, but Agent 99’s bespoke approach to offer credible expertise to journalists looking for valuable advice and discussing the trends and likely impact of COVID-19 on the real estate market, is very much in line with my goals. I want to help as many Australians into the property market as possible and I have been really impressed with Agent 99’s ability to pivot the strategy, whilst still working towards my long term objectives.”


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