Agent 99 retains Greenall’s Gin and wins Tribe Breweries account

GAP Drinks’ Greenall’s Gin has extended its relationship with public relations agency Agent 99.

The agency first worked with Greenall’s in January, promoting its Wild Berry Pink Gin throughout the summer. For the new liqueur campaign, Agent 99 will work on media relations and influencer strategy throughout the winter months.

Agent 99 will be working with Greenall’s Gin again

Nicole Moore, marketing manager of GAP Drinks, said: “We are excited to partner with Agent 99 again for the promotion of and education around Greenall’s Liqueur range. Their bespoke and tailored approach has been a perfect fit for the brand as we look to widen our consumer base and provide affordable and delicious gin variants.”

Agent 99 has also been reappointed to the communications account of stationery and diary brand Collins Debden.

Agent 99 will produce PR and marketing campaigns to promote the new lifestyle product ranges in the lead up to Christmas and will look to host a consumer event to further build brand awareness.

Daniel O’Sullivan, managing director of Collins Debden Australia, said: “Off the back of an incredible campaign in 2019 and a raft of new Collins Debden products, we are really pleased to partner with Agent 99 to keep building momentum and establishing our brand leadership in the lifestyle stationery space.”

Following the launch of Lloyd Edge’s book ‘Positively Geared’ back in April, Agent 99 will continue to represent the property expert as part of a long-term annual commitment. The agency will be building Edge’s corporate profile and continue to provide PR support to the sales of his book.

A new client has also joined the agency’s roster. Agent 99 will now be working with Tribe Breweries, launching its 99-can packaging initiative in Australia with a a widespread earned media campaign. This will involve the use of micro-influencers in the arts, music and sport spaces.

Agent 99’s founder and managing director, Sharon Zeev Poole, said she was grateful to enter the next financial year on a positive note.

“The last few months have been incredibly difficult for many PR and marketing agencies across Australia. As we continue to work hard and put results at the front and centre, we are anticipating a continued flow of incredible new opportunities that will position us as an even stronger player in the comms space, ready for the year ahead,” she said.


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