Agent99 secures multiple new client wins across wellness, AI and lifestyle sectors
Sharon Zeev Poole
Independent PR agency Agent99 has started Q2 strongly, adding several new clients in wellness, AI, and thought leadership, while continuing to support existing long-term partners.
The announcement:
Award-winning independent PR agency [http://www.agent99pr.com]Agent99 is celebrating a strong start to Q2, securing a series of exciting new client wins across wellness and lifestyle, AI and thought leadership, while continuing to deliver impactful results for long-term partners.
Entering the fold is Frequency Lab, Australia’s first immersive sound medicine studio, which recently opened in Sydney’s Inner West. The space offers sessions that immerse clients in sound, vibration and light therapy, all designed to regulate the nervous system, improve clarity of thought, and create measurable shifts in wellbeing. Agent99 will spearhead the announcement campaign, driving awareness through media and influencer engagement, and profiling founder Kim Williams as a pioneer in this innovative field.
Digital Armour, a trusted Australian technology partner, has appointed Agent99 to launch its new offering, Impact40™, a game-changing new IT service that helps businesses boost productivity by up to 40% using AI and automation. Agent99 will bolster the launch of the new service by profiling Digital Armour’s CEO and co-founder, Maria Padisetti, on AI’s impact on Australian businesses.
Rounding out the new wins, The Hatchery is continuing its partnership with Agent99 to lead the PR for its 2026 Women UNLIMITED Leadership Summit. Headlined by 49th Vice President of the United States Kamala Harris, Agent99 will focus on driving attendance and managing thought leadership and profiling opportunities for the summit’s list of empowering speakers.
Rounding out the new wins, Agent99 has signed with Kodiak, a new line of Aussie-owned hard coolers and drinkware, for a consumer-facing campaign designed to deepen awareness of the brand in the local market. Keeping with the summery projects, the agency, in partnership with Fleur & Co., is also supporting the launch of the inaugural Southern Sydney Marine Expo that’s kicking off on November 8th, in celebration of the new Marina Bayside in Taren Point.
“As we enter the final months of 2025, we’re seeing real momentum across several promising sectors, particularly in the wellness and AI space,” said Sharon Zeev Poole, founder and director of Agent99. “We look forward to executing dynamic campaigns for these new clients and growing our roster in these specialty areas.”
In addition to these new appointments, the agency is celebrating ongoing client relationships in the lifestyle and consumer space with Click Frenzy and Hunter Valley Gardens re-signing for new campaigns, reflecting the agency’s proven ability to deliver long-term value and tangible results.
Sharon concludes, “Whether we’re delivering a thought leadership campaign or working on a consumer-facing project, we’re committed to creating work that combines strategy and effective business impact. We’re thrilled to start Q2 strong and can’t wait to see what the rest of 2025 has in store.”
Source: Agent99
