Agent99 wins new client to celebrate birthday
Surry Hills PR agency Agent99 has celebrated its fifth birthday with a client win in Silky Colouration.
The announcement:
AGENT99 CELEBRATES THEIR 5TH BIRTHDAY WITH CLIENT WIN!
This month Surry Hills based boutique agency, Agent99 Public Relations celebrates its 5th Birthday. Over the past five years the business has seen immense success, growing from a one person home office agency, to a full service agency with a staff of up to seven.
Sharon Zeev Poole, Director of Agent99 PR, who started the business in January, 2007 says, “It’s been so rewarding watching the business grow over the past five years. To date, Agent99 has worked with countless enviable lifestyle and consumer clients, which have included household brand names such as MTV, PZ Cussons, Hunter Valley Wine Country Tourism and Hillier’s Chocolates to name a few. A vast majority of clients have come through word of mouth, and I believe the success of the agency has resulted from our dedication to achieving results and providing consistently smart and cost effective PR initiatives. I look forward to continuing to build the business with my fabulous staff.”
The Agency celebrated their birthday with a recent client win. Silky Colouration, (www.silkycolouration.com.au) has just been revealed as the new and exclusive distributor for all Silky and Nouvelle hair care products in Australia and New Zealand.
The Silky and Nouvelle ranges are produced in Italy and are stocked by over 500 salons Australia wide. They are fast becoming the choice for hairstylists against other leading global brands. Silky Colouration expects this number of stockist salons to increase by at least 30% over the coming year.
On appointing the agency, Silky Colouration’s General Manager, Steven Sukar said, “I met with a few PR agencies prior to Agent99. I instantly felt at ease and comfortable with the relaxed but direct approach adopted by the Agent99 staff. The information they provided was presented in a clear and concise way, setting out details and responsibilities of all parties. These are the main factors that made Agent99 the winning pitch.”
Agent99 will promote the client’s products that comprise of tints, bleaches, shampoos, conditioners, hair masks through use of traditional and new media PR avenues. They will also host the official industry launch event in Sydney this coming March to celebrate the new distributorship of the hair care products here and in New Zealand.
Source: Agent99 press release
