AI isn’t coming for your job — it’s already here
The media and marketing industry is being reshaped as employers gamble on AI’s future capabilities, hoping to bridge the gap between economic pressures and the promise of AI tools.
There is a discomfitting level of denial within the creative industries. AI is taking jobs. This isn’t a near-future threat; it’s a present-day reality, and our industry needs to acknowledge this, individually and collectively.
It’s time to ask your leadership teams what their plans are; to ask our industry bodies for their stance. It’s time for a reality check.
At time of writing, AI tools can complete many marketing functions to an average human standard. In the very near term, we’ll see highly specialised AI agents capable of performing complex, multi-step marketing tasks, solving problems and completing jobs autonomously.
Well, I wonder who wrote the article if AI was already done the job?