AIMCO appoints new members to Guiding Council

Australian Influencer Marketing Council (AIMCO) has announced the appointment of several new and returning members to the Guiding Council following the first member elections since the organisation was formed in 2019.

The announcement:

The Australian Influencer Marketing Council (AiMCO) is pleased to announce the appointment of new members to the Guiding Council (GC) following member elections. The elections covering half of the Council were the first since AiMCO was formed in 2019, with the remaining councillors due for re-election in 2022.

The Guiding Council oversees the strategy and direction for AiMCO and its initiatives, working with the membership to activate Working Groups and programmes. With membership growing to more than 75 members this year, the Australian influencer marketing community has shown its commitment to building confidence and accountability, establishing a presence and voice for the channel.

The current Council have overseen the review and update to the Code of Practice, and development of the guide to gifting, and easy reference cheat sheet, the creation and delivery of 16 member webinars and podcasts, and the launch of the AiMCO Awards which will culminate in a celebration to be held on Thursday February 24, 2022.

AiMCO welcomes the following new members to the GC; Natalie Giddings, CEO, Hoozu, Jacqui Capel, General Manager, Squad by Mamamia and Tegan Boorman, Founder, Social Law Co along with returning council members – Anthony Richardson Q83, Ben Mayor, We Are Social, Sarah Letts, Totally Awesome, Sam Kelly Hello Social and Stephen von Muenster from Von Muenster Legal.

Jacqui Capel, General Manager, Squad by Mamamia said “I am very excited to join the Guiding Council and be a part of this team of passionate experts and leaders. It’s an amazing time to be a part of the Influencer industry in Australia as it grows from strength to strength.

Natalie Giddings, CEO, Hoozu remarked: “The influencer industry in Australia is evolving at a rapid pace and navigating the best approach for brands, can be daunting. Joining such an industry-wide initiative is very exciting for me. It has long been my desire to come alongside creators and brands to deceiver the best partnerships that truly deliver results.”

AiMCO’s roster of 74 members were invited to nominate for the vacant seats with a competitive and close election process ensuing.

Tegan Boorman, Founder, Social Law Co commented: “My appointment to the Guiding Council is a logical extension to my continued involvement with AiMCO since it’s formation in 2019. I look forward to continuing to work with the exceptional industry leaders appointed to the Guiding Council, as well as the AiMCO members involved in various working groups, towards creating a more transparent and matured influencer marketing industry well into the future.”

AiMCO’s Guiding Council represents companies from across the influencer marketing community with 17 members that guide the overall direction and activities of AiMCO for the year ahead.

AiMCO Guiding Council Members (sorted alpha by first name)

Councillor                                      Company

Anthony Richardson                 Q-83

Ben Mayor                                    We Are Social

Ben McGrath                               VAMP

Detch Singh                                 Hypetap (current Chair)

Jacqui Capel                                Squad by Mamamia

Jamie Taylor                                 Havas Media

Kylie Green                                   The Lime Agency

Natalie Giddings                         Hoozu

Patrick Whitnall                          Consultant (current Deputy Chair)

Sam Kelly                                      Hello Social

Sarah Letts                                   Totally Awesome

Sharyn Smith                               Social Soup

Shivani Maharaj                          Wavemaker

Simone Landes                          The Lifestyle Suite

Steph Pearson                            OMD Create

Stephen von Muenster             Von Muenster Legal

Tegan Boorman                          Social Law Co


About AiMCO
The Australian Influencer Marketing Council (AiMCO) is the foremost Australian industry body that brings together the expertise of a diverse alliance of industry professionals, marketers and content creators who are committed to elevating influencer marketing best practice, campaign measurement and industry knowledge.
A key focus of AiMCO is addressing gaps in marketers’ knowledge about the influencer marketing space, in particular how to vet influencers, advertising disclosure requirements under Australian Consumer Law and contractual elements needed to protect all parties.

Source: Australian Influencer Marketing Council media release


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