AiMCO welcomes Mushroom Group’s new talent agency as member

July 11, 2024 8:53

Mushroom Group’s newly-launched talent management and partnership agency, as revealed by Mumbrella this week, has become a member of the Australian Influencer Marketing Council (AiMCO).

Mushroom Connect, which was launched on Wednesday by Mushroom Group’s chief executive Matt Gudinski and new director Kirsty Kassabis, is described to provide specialist talent management services, influencer marketing and artist representation to deliver authentic digital collaborations – providing a connection between talent and leading brands.

“Our partnership with AiMCO is a critical part in demonstrating Mushroom Connect’s commitment to best practice influencer marketing from the outset,” said Kassabis.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.