‘People are spending billions of dollars in this space’: Iconic music company Mushroom Group launches talent management & partnership agency

Nathan Jolly

July 10, 2024 10:10

Mushroom Group has launched a new, progressive talent management and partnership agency, Mushroom Connect, Mumbrella can reveal.

Founded by Mushroom Group CEO Matt Gudinski, and Mushroom Connect director Kirsty Kassabis, the formation of the legendary music and entertainment giant’s new arm solidified Mushroom’s expansion into representing influencer talent, alongside musicians, comedians, television personalities, and more.

As Kassabis explains to Mumbrella, Mushroom Connect provides specialist artist management services, influencer marketing, and artist representation for digital brand collaborations. The team’s portfolio includes partnerships with big-hitters like Disney, Google, Netflix, Maybelline, Kathmandu, Paramount, Amazon, McDonalds, Jetstar, and Swisse.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

Topics

Amazon Bites with Lily Disney Dom Littrich Google Inspired Unemployed Jetstar Kathmandu Kirsty Kassabis Luke and Sassy Scott Matt Gudinski Maybelline McDonald's Mushroom Connect Netflix Paramount