Air Asia and World Surf League extend partnership
Air Asia will continue its partnership with the World Surf League Asia Pacific, which will include the roll out of the Air Asia Beach Club and Flight Cam at each leg of of the Australian events.
The announcement:
AirAsia and the World Surf League (WSL) Asia Pacific are pleased to announce the extension of their partnership for 2020.
As the Official Airline Partner of the WSL APAC, the world’s best low-cost airline will continue to roll out the AirAsia Beach Club and the AirAsia Flight Cam at each event of the Aussie leg. The activations will begin with the Sydney Surf Pro, Corona Open Gold Coast, and continue through to the Rip Curl Pro Bells Beach and Margaret River Pro.
WSL Asia Pacific General Manager Andrew Stark said; “WSL is thrilled to be continuing our partnership with AirAsia. Surfers are keen and committed travellers, finding waves in all corners of the globe to satisfy their desire for waves and adventure. AirAsia is an airline that makes these dreams of waves and adventure a reality and for that are a great partner for the World surf League.
“We’re really excited about the continuation of these programs but especially the engagement of our fans through this partnership at each of our biggest events in Australia for 2020.”
AirAsia X CEO Benyamin Ismail said “AirAsia connects some of the world’s best surfing destinations, from Australia’s beautiful beaches to the vast and varied coastlines of Asia so this partnership is a natural fit for us.”
“Our guests love surfing as much as we do and we now have thousands of surfers travelling with us each year, taking advantage of our extensive network and surfboards fly free policy.
“Our research shows that when they’re not taking up homegrown waves Australians love places like Bali, Padang, the Maldives and Sri Lanka for their surfing fix. A newcomer on our network, Lombok, is also proving to be a fast growing favourite.”
AirAsia will extend its ‘Surfboards Fly Free’ initiative in 2020, meaning surfers from Australia will be able to travel with their surfboard with no excess luggage cost, to any of the surfing hotspots found in AirAsia’s network of more than 160 destinations.
Source: Air Asia media release
