Air New Zealand brings Dave the goose to Buenos Aires

Air New Zealand has brought its favourite frequent flyer, Dave the goose, to Buenos Aires in the latest iteration of its ‘Better Way To Fly’ campaign.

The one-minute TVC spot features Dave the goose exploring Buenos Aries’ culture, food and wine.

In collaboration with True, Better Way To Fly South America also depicts Buenos Aeries as the city of romance as Dave finds a female friend to tango with.

Dave the migrating goose was introduced to customers in October last year in a bid to grow the airline’s international network among Australian travellers. 

Speaking to Mumbrella in October last year, airline CEO, Christopher Luxon said the aim of the campaign was to be different.

“The way I look at marketing is, is it going to grab attention? That’s the first job.

“Secondly, is it well-branded? Does it communicate that this is from Air New Zealand rather than from somebody else? That doesn’t mean is there branding all over the place, but with the sound down could I work out this was from Air NZ?

“Thirdly,  does it get the main point across clearly? As someone who has spent 20 years of my career as a marketer and a brand manager, those are the ways I look at an idea like this.”


Air New Zealand

  • Jodi Williams – GM Global Brand & Content Marketing
  • Justine Murphy – Brand Development Manager – Australia


  • Craig Pethybridge – Executive Creative Director
  • Dom Antelme – Creative Director
  • Ian Sweeney – Creative Director
  • Duncan Blair – Writer
  • Helen Prangley – Group Account Director
  • Fiona Champtaloup – Agency Producer

Plaza Films

  • Paul Middleditch – Director
  • Peter Masterton – Executive Producer
  • Megan Ayers – Head of Production
  • DOP – Daniel Ardilley
  • Editor – Dave Whittaker, The Editors
  • Blockhead  – 3D animation/post
  • Music Composer – Ramesh Sathiah, Song Zu
  • Colorist – Ben Eagleton
  • Liquid – Sound Design/audio mixing – Craig/Brendon

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