Air New Zealand targets Kiwis living abroad with health message from Shortland Street doctor

Air New Zealand is targeting the many New Zealanders who have moved out of the country in its latest campaign which encourages them to come home for a holiday.

The ad has been created to mimic health campaigns, with Dr. T.K. Samuels from New Zealand’s longest running soap opera Shortland Street, detailing the symptoms of ‘environmental adjustment disorder’ – or home sickness – before revealing its cure.

The doctor says the illness affects 100% of New Zealanders who no longer call the country home, with the its fresh mountain air, active outdoor lifestyle and diets rich in antioxidants a d omega three listed as both a blessing and a curse.

Dr TK Samuels tells New Zealanders the cure has been found: “A holiday home with a healthy dose of exploring somewhere new with family and friends”.

“The very real medically recognised illness” can be rectified by making use of Air New Zealand’s flight deals, the doctor says.

Air New Zealand’s creative agency of record is Host.


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