Air New Zealand uses Katie Holmes and Cuba Gooding Jr. in new ‘Fantastical Journey’ safety video
Air New Zealand will take passengers on an Alice in Wonderland inspired ‘Fantastical Journey’ for its new in-flight safety video.
Created by Auckland based agency True, the four minute video features American actors Katie Holmes and Cuba Gooding Jr. as cabin crew giving out safety messages at a number of iconic New Zealand locations.
Gin Wigmore, a New Zealand singer and songwriter, recorded her own version of ‘My Little Corner of the World’ as the backing track to the video.
Holmes said in a statement: “I was really excited to be a part of this project – the safety video is creative, magical and funny. The scenery is also beautiful and makes me want to get down to New Zealand!”
Gooding Jr. said: “They make you laugh, smile and pay a little bit more attention. I’ve also enjoyed working with Katie Holmes and Kiwi artist Gin Wigmore – her voice is enchanting and soothing, exactly what you need for safety video!”
Jodi Williams, global brand and content marketing general manager at Air New Zealand, said: “With the help of Hollywood stars Katie Holmes and Cuba Gooding Jr. our latest safety video takes viewers on a journey taking in New Zealand’s stunning beauty, incredible culture, friendly people and amazing flora and fauna, while also sharing the airline’s key safety messages.
“We’ve taken a different approach creatively with our latest safety video, working closely with our creative agency True, and Auckland-based production company Assembly throughout the process on the special effects to help take people on a magical tour of the country,” Williams said.
Credits:
- Air New Zealand
- Jodi Williams – GM, Global Brand & Content Marketing
- Sarah Sangster – Brand Development Manager, Global Brand & Content Marketing
- Siobhain Hayes – Content Delivery Manager, Global Brand & Content Marketing
- Karina Wenker – Media Manager, Global Brand & Content Marketing
- True
- Craig Pethybridge – Executive Creative Director
- Dom Antelme – Creative Director
- Duncan Blair – Writer
- Helen Prangley – Group Account Director
- Jess Standidge – Account Director
- Sophie Smith – Account Director
- Nigel Sutton – Agency Producer
- Assembly
- Damon Duncan – Director
- Jonny Kofoed – Director
- Rhys Dippie – Technical Director / VFX Supervisor
- Alex McLeod, Gary Sullivan, Leo Zarpelon, Megan Au – Animators
- Frank Rueter – Lead Compositor / VFX Supervisor
- Helen Naulis – Producer
- Jules O’Loughlin – DoP
- Tim Mauger, Luke Haigh – Editors
- Pete Ritchie – Colorist
- Gin Wigmore – Music
- Liquid Studios – Sound Design/Audio Mixing
- Fraser Clements/Match Photography – Stills Photographer
- Denny Monk – Retouching
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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