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Air NZ casts Aussies who don’t like New Zealand in reality series

Host has created an online reality show for Air New Zealand called Kiwi Sceptics.

In the short film series, located on NineMSN, Air NZ took people who had never wanted to go to New Zealand, to New Zealand, in the hope of changing their minds about the country.

The campaign, which was built on a media deal with Nine secured by PHD,  is the biggest marketing offensive Air NZ has launched in 10 years.

The four films feature four differents sorts of Australians.

The Bali girl:

The hipster:

The ‘Aussie Aussie’:

The Europhile:

Kelly Millier, marketing manager for Air New Zealand Australia said: “At Air New Zealand we know NZ is one of the best places on earth, but for one reason or another, there are many Aussies who don’t see the same fresh and progressive side of New Zealand, that we do. We figured if we could change the minds of those most sceptical, we should be able to convince those who are sitting on the fence.”

Credits:

Client: Air New Zealand Australia
Agency: Host
Creative: The Jamboree
Director: The Jamboree
Production: Candid Films
Media: PHD

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