Air NZ creates ‘Most Epic Safety Video Ever Made’ in latest Hobbit-inspired safety demo

Air New Zealand has created another Hobbit-themed safety video ahead of the release of the third and final movie in Peter Jackson’s Middle Earth trilogy.

The video, which was shot outdoors rather than on board an aircraft, features an array of characters and cast from the movie and includes a cameo from the director himself. It was created in conjunction with Jackson’s production company Weta Workshop and directed by Kiwi filmmaker Taika Waititi, who also make an appearance as a wizard.

The video, shot over six days and branded by Air NZ as ‘The Most Epic Safety Video Ever Made’, is the airline’s second Hobbit-inspired safety demo, following a similar production in 2012 – An Unexpected Briefing – which clocked up 12 million online views.