Airbus appoints Sefiani as its PR agency in Australia

European aerospace manufacturer Airbus has appointed Sefiani as its PR agency in Australia.

Mumbrella understands there is no incumbent agency.

Airbus’ logo

The remit covers the company’s entire business in Australia, including commercial aircraft, helicopters, defence and space.

Sean Lee, Airbus’ head of communications Asia-Pacific, said: “Australia is an important market for Airbus with huge potential for the future, including possibilities to develop new innovative partnerships. With Sefiani on board, we are confident that we will be able to enhance awareness of our full range of products and services, highlight our significant presence in Australia and demonstrate our ongoing commitment to working closely with our customers and partners in the country.”

Robyn Sefiani, CEO and reputation counsel at Sefiani, said: “Every so often in agency life you are privileged to land your dream client. This is one of those significant occasions. We are thrilled and honoured to be working with Airbus and can’t wait to immerse ourselves in their exciting business. We have assembled a team strong in technology, aviation, defence and sustainability to manage a vibrant communications program to position Airbus as a leading partner for the Australian aviation and aerospace sector.

“As a leading reputation management firm, we relish the opportunity to help global corporations communicate and engage effectively with their stakeholders in Australia.”

Sefiani’s remit for Airbus will cover media relations, thought leadership, social and digital content creation, media familiarisation site tours, sustainability and social purpose initiatives, forums, aerospace events participation and issues management.”

Airbus joins other clients of Sefiani such as L’Oreal Group and EY.

The Airbus account will be managed by director Nick Owens, with the contact for the media being account director at Sefiani, Iain Waterman.


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