Ajax create online tool for social media spring cleaning

Creative agency GYPY&R  and digital marketing agency VML have created a way for people to “clean” their social networking feeds of unwanted likes, posts and spam in a promotion for Ajax.

‘Ajax Social Wipes’ is an online tool that allows users to “Spring Clean” their Facebook and Twitter accounts “with one easy wipe”.

Colgate Palmolive marketing manager Damian Facciolo said in a statement: “Ajax Wipes are all about efficacy and convenience. Creating a product that delivered these same benefits in the parallel online world we all regularly inhabit, felt fresh and, frankly, like a no brainer”.